PHOTO COURTESY OF RIMOWA

Rimowa continues to celebrate its luggage legacy by collaborating with individuals who embody a spirit of exploration and personal growth. The latest to become its new global ambassador is Taiwanese superstar Jay Chou. With over 30 million records sold, he’s earned numerous awards and accolades, including the title of the King of Mandopop.

Not only is he a talented musician, Chou is also a stellar director and actor. In fact, his storied career continues to leave a global impact with the level of artistic merit. This aligns with Rimowa’s dedication to pushing boundaries and setting new standards that continue to inspire travellers around the world.

Travel has certainly played an integral role in Chou’s career over the years. Perhaps unsurprisingly, Rimowa luggage is his go-to companion in whichever city he visits. Rimowa’s 125th anniversary SEIT 1898 exhibition even showcased a standout personal piece, reflecting the German brand’s longstanding journey with the celebrated artist.

As Rimowa’s global ambassador, Jay Chou is poised to inspire travellers as they embark on transformative journeys worldwide.

For more information, do visit RIMOWA.com

PHOTO COURTESY OF RIMOWA