Burberry Blooms in Seoul With The Seongsu Rose Pop-Up In The City

Are you a Burberry fan heading to Seoul sometime from 7 October to 5 November? Then you’re in for a treat. The British fashion house has launched the Seongsu Rose pop-up as part of its ongoing Burberry Streets project in various cities all over the world.

PHOTO COURTESY OF BURBERRY

Offering a unique experience that combines the best of art and fashion, Seongsu will be decked out in Burberry symbols. Expect to see the purple rose print and and the newly refreshed Equestrian Knight Design on flags and buildings along the streets known as the 'Brooklyn of Seoul'.

Several installations will also add to the immersive experience. Leading the charge at Seongsu Rose is the Petal Maze event space. It features sculpted elements forming leaves, petals and stems, all inspired by the English rose. You can look forward to a showcase of Daniel Lee’s first Fall-Winter 2023 collection for Burberry on display as well.

PHOTO COURTESY OF BURBERRY

There will also be two micro pop-ups, Seongsu Shoe and Seongsu Bottle, offering exclusive footwear and water bottles respectively. All from the latest collection, they will come in beige and yellow hues for an extra splash of colour.

Finally, rounding up the event is a special collaboration with Norman’s Cafe. Bringing a dose of British cuisine to the heart of Seoul, guests will get to dine on a hearty selection of chips, eggs and more presented on Burberry plates. All the more reason to make a trip to Seongsu Rose in Seoul this autumn.

For more information, do visit BURBERRY.com

PHOTOS COURTESY OF BURBERRY