The Coach Play Singapore Shophouse Is Here!



Coach isn't opening a new boutique here anytime soon, but it has unveiled a fun 'playhouse'. Located at 5 Keong Saik Road, the Coach Play Singapore Shophouse is nestled along a stretch of shophouses with its bold pink facade with bright orange windows a definite standout.

There are different rooms for you to explore. Each pays homage to the American fashion brand’s craftsmanship and heritage since its humble beginnings in 1941.

A space dedicated to ready-to-wear and another with immersive digital art on the third floor rounds up the entire experience. Not only is it the first in Asia (+1 for Singapore!), but this is also the biggest Coach concept store in the world currently. Signature leather goods will be on display, as well as archival vintage pieces available for customisation via Coach Create.

Once you’re done checking out the space and enjoying a little retail therapy, take a load off at the Coach Café. Operated by Brawn & Brains, it offers two different menus for day and night.

Expect American fare the likes of chicken and waffles, along with a hint of local flavours such as Gula Melaka Milkshake. Looking for somewhere fun to visit this weekend? Why not swing by the Coach Play Singapore Shophouse at 5 Keong Saik Road? It opens daily from 10AM to 10PM.

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