ILLUSTRATION BY BAGAHOLICBOY

Rexy is back, and this time, she’s here to kick off the festive season with an adorable holiday Rexy installation for Coach. The larger-than-life mascot will be popping up across Southeast Asian countries in the form of a bespoke inflatable installation.

Dressed in different holiday getups, Rexy is sure to bring joy everywhere she goes. In Singapore, you’ll find her stationed at Jewel Changi Airport. Surrounded by gifts, photo-ready Rexy is dressed in winter wear and ready for a ski adventure.

Join Rexy on an augmented reality (AR) experience on your mobile phone by scanning a QR code. Then have a snowball of a time as you get to dress Rexy up and show her around your space. In the spirit of giving and receiving, you can also hunt for surprises that are hidden within the game. When a pop-up screen with a gift box appears, be sure to screenshot it and redeem a surprise gift in-store.

There’s also an in-game contest where you can take a picture with Rexy celebrating the holidays. Submit it via the virtual gallery and the most creative submission wins a Coach bag from the ultra-cute Rexy collection at the end of December.

Coach’s Rexy installation is located on Level 1 of Jewel Changi Airport, near the Coach store (01-208/209). Catch it before she scoots off after 31 December 2022.

For more information, do visit COACH.com

ILLUSTRATION BY BAGAHOLICBOY