PHOTO COURTESY OF DIOR

Dior Beauty is moving the needle with its latest fragrance launch, J’adore Parfum d’eau. The game-changing scent is an innovative alcohol-free perfume composed with simply water and flowers. Even so, it still manages to deliver intense olfactory pleasure.

PHOTO COURTESY OF DIOR

Here are five things to know about the new J’adore creation that’s reinventing the perfume game.

01 – This olfactory surprise breaks the usual rules of fragrance composition with its patented alcohol-free formula. Thanks to a high-pressure nano emulsion technology, the innovative feat doesn’t require a trace of alcohol to offer the same long-lasting intensity as an eau de parfum.

02 – And because of its water base, the traditional top-heart-base triptyque disappears. The result? A poetic bouquet that doesn’t diffuse but rather instantly unleashes a fresh and immediate florality that’s sensual and spontaneous.

03 – The new approach to fragrance is a generous mist that envelops skin in long-lasting floral notes. Unfurling around Chinese magnolia, the J’adore bouquet boasts sensual accents of jasmine, rose and honeysuckle. A new radiant neroli note reinvents and brightens with its sweet, green and marine facet.

04 – For this new creation, the legendary J’adore bottle takes on a new opalescent white hue. With the softness of alabaster, it echoes the scent’s milky softness and velvety caress of flower petals.

05 – Retailing at SGD192 for 50 ml and SGD275 for 100 ml, the J’adore Parfum d’eau is available from 1 September 2022. Find it islandwide at all Dior Beauty boutiques and counters or via the online store.

For more information, do visit DIOR.com

PHOTOS COURTESY OF DIOR