Dior Has A New Miss Dior Rose Essence For Rose Lovers

Dior Miss Dior Rose Essence NouvellePHOTO COURTESY OF DIOR

Beauty’s obsession with roses isn’t waning any time soon and for those who can’t get enough of the world’s most lauded bloom, Dior Beauty’s newly introduced Miss Dior Rose Essence Nouvelle Eau de Toilette is here to indulge your senses.

The fragrance, a tribute to the queen of Grasse, celebrates the full beauty of the May rose. Everything from its velvety soft petals to the green of its stem and accents of its native soil have been captured in this floral, fresh and woody blend.

A single spritz reveals the rose that’s dressed in lively green notes and comfortable musks, alongside patchouli, vetiver, guaiac and a piquant touch of geranium, to transport you to the perfumery capital where the blooms stretch boundlessly.

It gets even better once you learn what goes into the creation of this precious scent. For the first time ever, Domaine de Manon, a flower producer for Parfums Christian Dior, has dedicated its entire May rose harvest to the creation of the Miss Dior Rose Essence.

Roughly 1 kg of roses is needed to distil just 1 litre of rose water, and because its quantity is solely dependent on harvest, there’s no telling how many bottles of this yearly perfume vintage will be available. And with different nuances that reflect the characteristics of each harvest, you’ll be able to look forward to a one-of-a-kind Miss Dior Rose Essence annually.

In line with its sustainability efforts, Dior Beauty also ensures that waste is reduced and everything from the May rose harvest is used. Case in point, the box the fragrance comes in is made from recycled paper and rose petal cellulose produced from the floral remnants.

The vibrant pink juice is presented in a slimmed down glass bottle, containing 25 percent recycled glass. Detailed with the iconic houndstooth check and complete with the veritable signature bow lacing its neck, this reminder of the natural jute sacks used during harvest once again takes you to the rose fields in Grasse.

For all you rose lovers out there, the Miss Dior Rose Essence Nouvelle Eau de Toilette will retail at SGD320 for 100 ml, and will be exclusively available at Dior Beauty boutiques at ION Orchard, Marina Bay Sands, Raffles City and JEM from 1 May 2022.

For more information, do visit DIOR.com


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