PHOTO COURTESY OF COACH
‘Tis the season of giving indeed and in line with Coach’s ‘Give A Little Love’ message for the holiday season, the American fashion house will be giving away its first collection of non-fungible tokens (NFTs) to share the love and joy this festive period.
The latest fashion brand to join the NFT arena has created a total of 80 one-of-a-kind pieces of digital art, featuring eight ultra-cute Coach Holiday animals from its Snow City digital game that recently launched.
The 80 NFTs mark the finale in Coach’s celebration of its 80th anniversary and will include its most beloved mascot Rexy, alongside Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl and Spike the hedgehog.
From 17 December to 24 December 2021, at 12PM EST (1AM Singapore time the following day), 10 unique NFTs will be released daily (one animal per day) over the period of eight days in a spectacular countdown to Christmas.
No purchase is necessary to join the giveaway and if you manage to snag a coveted #CoachNFT online, the initial NFT holder will also be gifted a made-to-order Rouge Bag in 2022 to make the experience all the more special.
Can’t wait to join in the fun? Stay tuned to Coach’s Twitter account where more details will be shared just a little before the first drop.