PHOTO COURTESY OF DIOR
Forget exclusive gym memberships and fancy yoga mats, because Dior is taking fitness to a whole new level with its one-of-a-kind collaboration with Technogym. The Italian-based sports company has dominated the world of commercial and home gym equipment for decades now, so you can expect only the best when it comes to Dior’s latest foray into treadmills, multifunctional weight benches, as well as dumbbells and gym balls that will all be launching from January 2022.
This exclusive collaboration is coined the Dior Vibe, and it’s one of the main focuses at Dior’s sportswear-inspired Cruise 2022 collection which was presented earlier this year. Think of it as an extension of high-end sports equipment that will help you stay chic while you complete your workouts within the comfort of your home. They even make for Instagram-worthy pictures, thanks to the iconic embellishments like the lucky star charm and ‘Christian Dior’ signature (paired with bold horizontal stripes) featured prominently all over Technogym’s equipment for Dior.
Expanding its reach even into the way you live, this isn’t the first lifestyle collaboration Dior has done in recent memory (who else remembers the Dior Vespa and the matching helmet from Spring-Summer 2021?), and this latest tie-up with Technogym looks set on becoming one of the next must-haves as far as hardcore fans are concerned. Mark your calendars and stay tuned for more information, because the Dior Vibe line (which might also include RTW, bags and other accessories) will only be available in limited quantities worldwide. Who else is excited?