Dior’s New Miss Dior EDP Is Love In A Bottle

PHOTO COURTESY OF DIOR

What does love smell like? To Dior, it’s the moment flowers come to bloom and a promise of bliss that is the Miss Dior EDP, the house’s hymn to passion.

The French luxury house’s iconic scent, which has always been centred around love, has been reinvented with even more blooms, an ocean of multi-coloured petals, inviting wearers to rediscover the beauty that surrounds them.

PHOTO COURTESY OF DIOR

A profusion of flowers, the pleasantly surprising new Miss Dior EDP is more luminous, more generous and yet manages to remain light and soft. Composed by Dior perfumer-creator François Demachy, the powdery, exuberant and fruity new cocktail still honours roses, its cult signature note, but is now infused with noble iris, Christian Dior’s favourite lily of the valley and spiked with sensual peony for a captivating floral symphony. And for its caressing finale, a warm and comforting blend of musks, vanilla and sandalwood for a creamy, woody trail that will envelope you, while letting all the other notes shine through.

Each new creation is also adorned with a brand-new colourful and pointillist couture bow, a few centimetres of absolute luxury tied at the neck of the distinctive rectangular glass bottle. Also known as the swallow’s tail, the jacquard ribbon resembling a myriad of pastel flowers is woven from some 396 threads, each centimetre containing 12,000 thread crossings. A precious luxury indeed.

Priced at SGD134 for 30 ml, SGD185 for 50 ml and SGD264 for 100 ml, the new Miss Dior EDP will be available at Dior Beauty’s boutiques and counters, as well as online via Sephora and Tangs from 1 September 2021.

For more information, do visit DIOR.com

PHOTOS COURTESY OF DIOR

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