Loewe Resizes Their Anagram Logo On Selected Bag Icons…


Loewe’s signature Anagram jacquard double-weave canvas has undergone slight tweaks this season, and you will find it appearing on several bags like the BalloonCushion and Hammock. What’s new this time lies in the rescaled Anagram pattern, and you will notice that the motifs are visibly smaller and more ‘compact’, forming a supple yet tactile textile that serves as a beautiful base for some of your favourite Loewe bags. 

The iconic trio also come in smaller sizes, evident in the Mini Balloon and Mini Hammock Drawstring which are both approximately 19 cm tall. As its name suggests, the former is shaped like a balloon, with a relaxed upper opening to reveal a spacious central compartment for all your daily needs. The Hammock, on the other hand, is fashioned with drawstring pulls at the side, giving it extra versatility and two different looks (the sides can fan out or be tucked in) with just one bag.

Even the Cushion Tote is now available in a small size, measuring 32 cm by 24 cm that makes it the perfect size for work or weekends. The elongated top handles can also be slung over the shoulder if you prefer, allowing the Cushion Tote to sit comfortably under the arm. The interior is completed with 4 internal slip pockets, and the bag opens easily via the ‘secret’ magnetic closures located over on the calf leather trimmings. 

Priced at SGD2350, SGD2600 and SGD2650 respectively, the Cushion Tote, Mini Balloon and Mini Hammock Drawstring are all ‘new-in’ at Loewe, and you can find them now at local boutiques, as well as over at the Spanish luxury brand’s online store in Singapore. 

For more information, kindly visit LOEWE.com


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