5 Things To Know About Selena Gomez’s Rare Beauty Brand That’s Coming To Singapore


The latest beauty brand landing on these sunny shores is big on self-acceptance. Meet Rare Beauty by celebrity singer Selena Gomez, a feel-good label with an ethos that’s all about celebrating inclusivity and embracing what makes you unique.

Developed with this mission in mind, the brand which first launched in September 2020 offers a whopping 133 products across 14 categories that are easy to use and designed for everyday self-expression and enjoyment. Most of its creations are liquid, easy to blend and can be used to create a myriad of looks, everything from the effortless no-makeup makeup look to a full face of glam. Need to know about what and when to shop? Just read on.


01 – Not sure where to start? Try out its must-have Liquid Touch Weightless Foundation (SGD48) that’s lightweight and offers buildable medium-to-full coverage for a natural, barely-there finish. With a range of 32 shades to choose from, you’ll surely find a winner.

02 – Another favourite is its Always An Optimist Illuminating Primer (SGD43) that’s spiked with light-reflecting pearls to deliver a soft radiance for an instant glow. It also smooths and soothes, and is perfect for days when you just need a little something but don’t want to wear a full face of makeup.

03 – To add more colour to your life, opt for the long-wearing Soft Pinch Liquid Blush (SGD33). It’s ultra-pigmented so a little goes a long way. All you need is a single dot for a soft flush of colour. In 8 shades, in a mix of matte and dewy finishes.

04 – You’ll also want to keep an eye out for the ingenious Blot & Glow Touch-Up Kit (SGD43). An ideal accompaniment to keep shine at bay, the refillable creation holds both blotting papers and a puff pre-filled with radiant powder that’s brimming with oil absorbing ingredients, so you can always enjoy a mess-free touch-up on the go.

05 – The prices for this collection are an added bonus, with nothing over SGD50. Prices range from SGD26 for its With Gratitude Dewy Lip Balm, to SGD48 for its Liquid Touch Weightless Foundation. Ready to shop? Rare Beauty will launch in Singapore and will be exclusively available at Sephora stores (and online) on 15 July 2021.

For more information, do visit RAREBEAUTY.com


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