PHOTO COURTESY OF LOUIS VUITTON

The Alma is one of the most iconic bags available at at Louis Vuitton, its streamlined silhouette with dual top handles scoring top points for being a functional style for most anyone. Even the way the zips go all around (from the sides to the top) makes access within the bag really easy, and it’s no wonder that the bag continues to be a revered classic at the French luxury house today.

Over the years, the Alma has come in sizes like PM and GM which were sold without a shoulder strap. Then the Alma BB came along and it was offered with a thin leather strap that left the fans wanting more. Something thicker and much more comfortable would be great, and that’s exactly why Louis Vuitton introduced a new version that finally came with a sporty-looking jacquard strap. 

Available only on the Alma BB in Epi leather, this 23.5 cm by 17.5 cm bag will come in 6 different colours comprising Black, Bleuet, Gold Miel, Jaune Cédrat, Orange and Rose Pondichéry, several of which are new-in hues appearing in the Louis Vuitton line-up for the very first time. Each bag will be sold with a thick and wide strap, one that’s embroidered with ‘Louis Vuitton’ on one side and their monogram motif on the other. With a 50 cm drop length, you can sling the bag comfortably over the shoulder or across the body; the choice is yours.

Priced at SGD2980 each, the Alma BB is available in selected Louis Vuitton boutiques in Singapore, while the full range can be found online right now. Whether you’re going for bright and vibrant hues or something a little more safe like Black and Bleuet, this new version of the Alma BB will have you covered if you are looking for something that’s not too big yet holds enough for a quick day out.

For more information, do visit LOUISVUITTON.com

PHOTO COURTESY OF LOUIS VUITTON