Chanel: 5 Things To Know About The New #J12 Electro


What does electronic music have to do with Chanel’s latest watch collection? Well, with a name like ‘Electro’, it isn’t difficult to understand where the inspiration came from. Conceived by Arnaud Chastaingt (Director of the Chanel’s Watchmaking Creation Studio), the entire capsule collection takes graphic codes from 1990s music, as well as vibrant colours that are intensified by the energy and performance of the dance floor. Aside from timepieces like Boy·Friend, Code Coco and Première, today’s focus is all on the iconic #J12, and here are 5 things to know about this exclusive watch. 

01 – What’s new for the J12 Electro? Rainbow-coloured indicators, of course, appearing on the J12’s dial (and watch bezel) for the very first time. 

02 – The indicators are encapsulated within the highly scratch-resistant black ceramic watch, and there are subtle differences to note between the 2 sizes (yes, there are 2 distinct sizes for this model). The one in 33 mm comes in high-precision quartz, while the 38 mm version is equipped with Chanel’s self-winding 12.1 Calibre movement. 

03 – The 33 mm size will not come with a date function, so if you’re looking for something more comprehensive for daily use, the 38 mm would do the trick for sure. 

04 – The collection launches on 28 June 2021 (that’s slightly less than a week away) at Chanel’s Watch & Fine Jewellery boutique in Takashimaya Shopping Centre (you can call 6836-7588 for more info) and both J12 watches will be limited to just 1255 pieces worldwide.

05 – How much will they cost? It is priced at SGD9200 for the J12 33 mm and SGD12,000 for the J12 38 mm, which is just a tad more than the regular J12 timepieces, decent considering the fact that you’re getting a one-off limited-edition collectible.

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