Longchamp: All You Need To Know About Their New EU Collection


With an edgy name like Emotionally Unavailable (EU), you can only imagine what’s in store for you (think cool sweaters and statement-making tees) in the upcoming collaboration dreamt up by Longchamp’s Creative Director Sophie Delafontaine with EU’s Edison Chen and Kybum Lee. Inspired by the world of boxing, this unisex collection will feature designs that play on Longchamp’s name, bearing tag lines that express the spirited attitude of the upbeat collaboration, such as ‘Been a CHAMP a LONG time’. 

Selected pieces will feature EU’s signature bleeding heart logo, with the words ‘Professional Heartbreaker’ cleverly placed and arranged around the accessories and RTW. As for the bags, it comes without surprise that the Le Pliage takes centrestage in the in the Longchamp x EU collection, offered in 5 nylon styles like a belt bag, mini backpack, shoulder bag, small tote and a large travel-sized carryall. Most of the nylon formats are finished with the ‘Been a CHAMP a LONG time’ slogan, while the fifth version is printed with an all-over pattern of red EU hearts with Longchamp’s iconic racehorses. 

Fans of full-leather options can turn to the pieces in Le Pliage Cuir, as Longchamp and EU has created 3 other versions like a mini tote armed with a detachable shoulder strap, a fun SLG that doubles up as a cardholder/coin purse with a lanyard, as well as a small crossbody bag with the exclusive Longchamp x EU heart and racehorse print. Start marking your calendars right now because the collection will be launching across all Longchamp boutiques worldwide on 27 April 2021, an authentic collaboration that expounds on the creative vision between these two contemporary brands.

For more information, kindly visit LONGCHAMP.com


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