For fans of Dior Beauty, be delighted because now you can immerse yourself in the entire beauty universe of the brand’s fragrances, makeup and skincare at the new flagship beauty boutique at ION Orchard (B2-53). Spread over 95 square metres, the luminous space with graphic décor of black lacquer and clean chic lines has rails of floor to ceiling lights highlighting 3 different areas.
Taking centrestage is the makeup zone, inspired by the creativity of the backstage scene at Dior runway shows, with row upon row of iconic products as well as seasonal creations. Soak in the gorgeous colours, virtually try on what you’ve been eyeing or simply get expert tips from Dior makeup artists.
There’s also a dedicated area for skincare with a private alcove, which provides a sanctuary for complimentary skincare consultations, as well as an opportunity to experience the products, everything from Dior’s Prestige to Capture Totale collections.
Gathered elegantly in the last zone are the maison’s fragrances, which are presented in accordance with the aesthetic codes of their respective identities. From J’adore to Miss Dior, you’re in for an exceptional olfactory journey.
You’ll also be glad to know that a curated selection of the fashion house’s accessories, such as Mitzah Scarves, and jewellery, including the popular Tribales Earrings as well as the D’Adior Chokers, are available in-store to complete your shopping experience as you pair them with your chosen beauty looks. Sunglasses? Those will be coming soon in January 2021.
And in celebration of the new space, you’ll be able to get your hands on some of the most anticipated Dior makeup launches ahead of time on 26 December 2020, before they launch islandwide on 1 January 2021. Pre-launching exclusively at the ION Orchard boutique are the Forever Couture Perfect Cushion – Diormania Edition (SGD98), the reinvented Rouge Dior lipsticks (SGD56) that sport a new look and formula, as well as the highly coveted Rouge Dior Satin Balm (SGD56). In other words, if you’ve been eyeing these, you’ll want to head down come Boxing Day. #happyshopping
For more information, do visit DIOR.com
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