Chanel #CHANELCruise 2021 ‘CC’ Brooch


If there’s just one piece of CJ (costume jewellery) that Chanel fans resonate deeply with, the signature CC brooch would be it. For some, it was the very first piece of Chanel they ever bought, while for others, it has become a quest to collect at least one or two from each new collection’s line-up.

The reason? It still remains as a statement-making accessory that goes so well with a simple tee or pinned to the lapel of your blazer and more importantly, consistently comes in at a great price point. Prices start at around the SGD600 range, before going up to SGD1100 for the most intricate designs intertwined with rows of crystal diamanté, glass pearls and gold-tone metal.

And with the latest #CHANELCruise pieces now available in boutiques, there’s definitely something for everyone, from the elaborately decorated ones to classics-to-be finished only with a sprinkling of diamanté. There’s a brooch layered with cultured freshwater pearls, and another featuring multicoloured crystals (green and purple) placed within a chain-link CC design.

Go for the relatively simpler ones if you prefer, such as those with crystals surrounding the CC outline or lined neatly within the inner circumference. And because they will differ ever so slightly in terms of size, your best bet would be to view (and try) them on in person at the Chanel boutiques located in Marina Bay Sands and Takashimaya Shopping Centre.

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