Chanel: New Hybrid Flagship Beauty Boutique Opens At ION Orchard


Chanel Beauty is elevating your shopping experience to new heights with its latest flagship boutique at ION Orchard (B2-42/43). The store is the first hybrid boutique in Southeast Asia, with 2 distinct areas including Chanel’s Beauty Studio and a discovery area which provides an immersive experience.

Step within the 95 sqm space and you’ll be greeted with the French luxury house’s signature tones of black and white with a touch of gold and clean, understated lines that define the distinct worlds of makeup, fragrance, skincare and in-boutique exclusives.


Start your experience by exploring the brand’s offerings though the dedicated skincare wall and extensive fragrance bar, which includes the iconic range of Les Exclusifs de Chanel scents that are inspired by the different chapters of Mademoiselle Chanel’s life. There’s even a dedicated Sublimage area that houses the label’s most premium skincare collection, and a Boy de Chanel zone along with skincare and fragrances for the guys.

Another area worth making a trip down for? The Beauty Studio that’s designed like an art installation, with a huge lit wall created with 2,164 iconic lipstick tubes, all of which are lit from within, creating an animated mural that will certainly turn heads and make for an Instagram-worthy shot.

Taking centrestage at the Beauty Studio is the Beauty Creative Table, a bar set-up with an inclusive line-up. You’ll be able to discover the full range of makeup through a virtual journey using interactive screens featuring online makeup tutorials and digital makeovers. The space also provides an area for personalised consultations where you can score makeup tips and tricks from the house’s beauty consultants and makeup artists.


And when you’re done exploring the beauty playground, check out the comprehensive selection of seasonal and classic Chanel eyewear pieces, a first for the brand’s standalone beauty boutiques in Singapore. And in celebration of the new boutique, there’ll also be a curated selection of small leather accessories (the Vanity pieces, available end November/early December), including a beauty boutique exclusive, available for a limited time only. In other words, time to head down to ION Orchard soon, or stay tuned for more updates because you really don’t want to miss this.

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