Chanel Rouge Allure Laque



Coco Chanel once said, ‘If you’re sad, put on your makeup, give yourself some beauty care, put on lipstick, and attack.’ And sometimes, all you need is a mood-boosting lipstick to tackle whatever life throws at you. Case in point? Chanel’s latest Rouge Allure Laque, an ultra-wear shine liquid lip colour. It’s the brand’s first life-proof formula that’s water-resistant and also withstands the rubbing and smudging of daily life.

In a single stroke, it coats the pout in satin brilliance and intense colour that fuses with lips to last for up to 12 hours. With a cocktail of unchanging colour pigments and a blend of oils, the formula glides on smoothly and upon application, the oil evaporates, leaving only vibrant radiance and confidence-boosting pure colour presence.


And in this case, long-lasting doesn’t mean dryness or tightness. Thanks to an antioxidant complex of Sappan wood and vitamin E, the creamy, delicate texture of the product envelops the pout in hydrating comfort and follows their natural movements with no signs of cracking.

Each liquid lipstick is presented in a recognisable rectangular silhouette, dressed in a shiny gradation of black lacquer with a sheer finish to reveal the shade within. It also comes with a high-precision curved applicator featuring an ultra-soft foam tip to adapt to the shape of the lips, drenching it in just the right amount of colour for effortless application.

Priced at SGD52, the Rouge Allure Laque comes in 20 shades and is now available at Chanel’s Fragrance & Beauty stores islandwide.


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