IMAGE: LA MER

BY: BAGAHOLICBÉBÉ

It’s no secret that daily exposure to environmental irritants and pollution can destabilise skin and cause inflammation, leading to premature ageing. To double defend against these aggressors, La Mer has launched the new The Concentrate with barrier-building power and upgraded antioxidant protection to strengthen for healthier skin.

Think of the new advanced cult-favourite serum as a daily vitamin boost for your skin. Ideal for those experiencing sensitivity, the elixir soothes and stabilises the look of fragile, irritated skin while calming redness and restoring balance.

It’s supercharged with a high concentrate of the brand’s iconic Miracle Broth, which has been slow crafted for 3 days and nights for intense potency to keep skin in a state of calm and energise natural renewal. With the addition of a new lime tea concentrate, a proprietary antioxidant powerhouse, it neutralises free radicals and prevents visible signs of ageing before they begin for resilience from the inside out.

You can expect the same ultra-velvety formula with a soothing aroma, a real sensorial treat, as you apply the versatile serum twice daily before a moisturiser to empower skin, or after exposure to the sun or extreme temperatures to soothe, or as a primer under foundation for smoother application and a flawless finish.

Priced at SGD290 for 15 ml and SGD855 for 50 ml, and available in additional limited-edition sizes 30 ml (SGD550) and a jumbo 100 ml (SGD1,490), La Mer’s new The Concentrate can now be shopped islandwide at all La Mer boutiques and counters.

For more information, please visit LAMER.com.sg

IMAGE: LA MER