IMAGE: PSA SKIN

BY: BAGAHOLICBÉBÉ

Local beauty label Allies of Skin has launched clean skincare brand PSA Skin (which stands for Purposeful Skincare by Allies) and if you’re looking to simplify your routine, it is one worth having on your radar.

Offering clinically proven actives in optimal concentrations without any potential irritants, the brand advocates 4 simple steps. Cleanse, tone, serum and moisturise, all of which have been numbered on each product, so you can layer away without the guesswork. It is also worth mentioning that the products are gentle on the wallet, with nothing exceeding SGD60.

There are currently 4 products available, with a Light Up Cleanser on the way. All are ideal for all skin types but there are some standout options for those with blemish or pore woes.

For starters, there is the Heroine Mandelic & Licorice Superfood Glow Toner (SGD45) that is powered by mandelic and lactic Acid to reduce blemishes and refine pores. Next, The Most Hyaluronic Super Nutrient Hydration Serum (SGD54), a hydrating cocktail of kombucha and açaí berry to soothe dry skin. For the night, you’ll find Goals Multi Acids & Probiotics Perfecting Night Serum (SGD58), which features a blend of glycolic, lactic and niacinamide to nip breakouts in the bud while refining pores and reducing blackheads. Rounding up the simplified arsenal to reach your glow goals, the Midnight Courage Rosehip & Bakuchiol Retinol Night Oil (SGD58) to fight signs of premature ageing.

PSA Skin is now available at psaskin.com and Sephora stores.

IMAGE: PSA SKIN