If you’re been waiting for Byredo’s Unnamed fragrance to come back in stock, you are in luck because the Swedish luxury house is bringing it back just for Valentine’s Day. The nameless scent, a woody and powdery blend of pink pepper, gin and violet, was first launched as an exclusive to celebrate the brand’s 10th anniversary back in 2016 and is one that you can truly call your own.
Each bottle comes with a set of letters printed in the unique Byredo typography and this year, fluorescent blue, green and pink colours have been added for customisation where wearers get to name their own fragrance.
Rather than let the name of a scent influence your experience even before you smell it, the idea behind Unnamed is that you’ll wear the scent, let your own emotions be your guide, and then choose a name that is meaningful to you. There are countless poetic ways to label the scent. Not sure where to start? The brand suggests anything from initials, a first name, a dream destination, a lucky number, a special moment, a time of day or night, or an emblem. Simply spritz it on and let your imagination run wild.
Priced at SGD332 for a 100 ml bottle, you can now cop the sought after Unnamed Limited Reedition EDP at escentials Paragon and escentials.com online.