YSL Beauté Rouge Pur Couture The Slim Sheer Matte



When legendary makeup artist Tom Pecheux (whose name is synonymous with the smoky eye) joined YSL Beauté as its Global Beauty Director in January 2017, the first product he created was the Rouge Pur Couture The Slim Matte. As its name suggests, the lipstick is super-slim and compact, and it comes in a square bullet for precise application coupled with a formula delivering rich pigment, high coverage, long-wear and a strong matte colour. ‘I wanted to create bold colour. A product with a lot of charisma and power, like what we imagine of the YSL woman,’ shared Pecheux.

Following the success of The Slim, the end of 2019 saw the launch of a complete contrast: The Rouge Pur Couture The Slim Sheer Matte. What sparked the creation of a lipstick with a finish that is the polar opposite? ‘We have an expression in French, to enjoy the day, you need to know the night. To enjoy the joy, you need to know the sadness. You always need to create contrast. It is the same when it comes to makeup,’ explained Pecheux.

After creating The Slim for women who are passionate about lipstick, Pecheux wanted to answer another request that women had. In particular, those who dreamt of wearing lipstick but felt uncomfortable about trying bold colour. ‘The Slim Sheer Matte is something gentler and more delicate in terms of colour transparency, and it has a softness for that sheer and matte finish.’

Pecheux is all about bringing colour and confidence to the wearer and with the latest Rouge Pur Couture The Slim Sheer Matte, he does just that. Each of the 12 shades deposit a perfectly airbrushed finish with a lightweight veil of luminous, matte colour, a perfect MLBB combination that no one will shy away from.

Priced at SGD54 a pop, the Rouge Pur Couture The Slim Sheer Matte collection is now available islandwide at all YSL Beauté stores and counters.


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