#BBbagsyoulove: The Loewe Amazona


When Jonathan Anderson took over the reins at Loewe in 2013, he introduced all-new designs like the Puzzle and Hammock that were hits the moment they landed in stores, but he never forgot cult favourites like the Amazona, which was all the rage in the late 2000s and early 2010s. Anderson even gave it his own spin by introducing the Amazona75 as a homage to the original trapezoidal silhouette when it was launched back in the year 1975 (no prizes for guessing why the bag was named as such), and it came in four different sizes with the option of smooth leather or pieces that came embossed with the Anagram logo all over.

Over time, he reintroduced the Amazona in a boxy, rectangular shape that’s slightly different from the ones created by his predecessors and eventually discontinued the Amazona75. The revamped Amazona came with subtle tweaks like the logo placement (over in the corner rather than in the middle), a leather name tag in place of a key tag (the lock is now gone), and the addition of an adjustable shoulder strap that gave it even more breadth with function and versatility.

Today, you will find it available in 3 sizes, starting with the Amazona23 (from SGD2800) which measures 23.8 cm at its widest and 15.5 cm high that’s great as a mini bag for errand-running, or perfect if you’re not one to carry much on a day-to-day basis. The next size up would be the Amazona28 (from SGD3500), which will hold much more, coming in at 29 cm by 18 cm.

The largest of them all is simply called the Amazona (SGD3950), which makes for a professional work bag at 36.5 cm by 23 cm and one that the boys can consider as well. And as far as colours go, they come in a pretty wide range that includes Ash, Black, Mocca, Pink Tulip and Steel Blue, available in either classic calf (smooth finish) or a soft grained finish that’s priced slightly higher.

Till this very day, the Amazona bag manages to embody quality craftsmanship the Spanish luxury brand is known for, evident in the rolled top handles and reinforced corner tabs that are finished with hand-painted edges for a luxurious touch. The roomy interior is lined in bonded suede and the base comes with protective studs, making it an excellent piece in and out. A timeless icon is one that will withstand the test of time, and the new Amazona showcases this to utter perfection.


Share this post

You Should Also Read:

Next and Previous Posts


  • Dave says:

    Sorry, I couldn’t write before. I think JWA doesn’t like the Amazona (is a poisoned present). He tried to make a new Amazona but within LVMH he was ordered to go back to the rectangular one. I think JWA has created several great bags to outshine the Amazona, such as Puzzle, Hammock and Gate. Your site is great!!!

Leave a Reply

The Lust List