Sephora: 3 New Brands To Check Out



You can always count on Sephora (also known as everyone’s favourite beauty candy store) to deliver new skincare, makeup and hair care favourites. After all, the beauty behemoth stocks over hundreds of beauty brands and every season, there’s something new to look forward to. Excited to add something new to your routine? Here’s what to shop this month.

01Edible Beauty

Founded by naturopath and nutritionist Anna Mitsios, this natural, vegan brand offers skincare products with unique properties to fight the signs of ageing. As its name suggests, the Australian beauty brand’s pure and organic formulas are crafted with botanical ingredients that are literally good enough to eat.

Not sure where to start? Feed your skin with the On The Fly Travel Kit (SGD91) that offers mini sizes of brand’s four skincare basics, including the cult-favourite No.3 Exotic Goddess Ageless Serum. Another must-try is the popular Sleeping Beauty Purifying Mousse Mask (SGD71) that’s designed to rejuvenate, regulate oil production and brighten skin, all while you sleep.

Edible Beauty is currently available online at

02Sand & Sky

When this Australian beauty brand first launched its Pink Clay Pore Refining Flash Perfecting Exfoliating Treatment (SGD59.90) overseas, it had an 11,000-person waitlist. The exfoliating and revitalising facial scrub, formulated with the brand’s star ingredient Australian pink clay and moisturising macadamia oil has proven to be just as popular in Singapore as it’s currently out of stock. The flash treatment is said to give you glowing skin in an instant and will also diminish the appearance of pores.

The brand’s other products Pore-fining Face Mask (SGD69.90) and soon-to-launch Smoothing Body Sand are also formulated with the same detoxifying Australian Pink Clay that gives pores a deep cleanse by drawing out dirt and toxins.

Sand & Sky is currently available online at

03 – The Inkey List

This UK beauty brand went from concept to consumer in less than 18 weeks and when it officially launched just a year ago, it was a sell-out success. Their secret? No-frill formulas packed with premium-grade ingredients at affordable prices.

Case in point? All its products are priced under SGD22, so you can practically build a whole new skincare wardrobe to target specific skin concerns without leaving a dent in your bank account. And you won’t have any issues navigating its 15-product skincare offering as its straightforward packaging states product names, such as Turmeric, Vitamin C and Retinol, with the key ingredients they are engineered with.

The Inkey List is currently available on and will launch at Sephora ION Orchard from 29 August 2019.


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