It’s happening! Korean celebrity makeup artist Jung Saem Mool’s eponymous beauty line is launching in Singapore in exactly a week. With more than 30 years of experience, Jung is seen as one of the most influential makeup artists in Korea. And as a beauty innovator, she’s led the creation of one of the most popular K-beauty trends to date: the transparent makeup look, also known as the natural and dewy no-makeup makeup look.
In 2015, Jung launched her high-performance makeup and skincare range with a minimalistic approach in line with the makeup trend she pioneered. Some of the complexion perfecting cult-favourites include the Essential Mool Cream (SGD78), a lightweight hydrator that doubles up as a primer to lock makeup in place and keep skin glowy, and Essential Star-cealer Foundation (SGD60), which combines the best of both foundation and concealer in an easy-to-use compact, for flawless-looking skin all day long.
More than 40 Jung Saem Mool makeup and skincare products, with prices ranging from SGD8 for the cushion puff to SGD381 for a 19-piece artist brush set, will be available at Escentials Paragon, Escentials Tangs and escentials.com from 15 May 2019.