Chanel Parfumeur Chapter 1: I Am An Idea

IMAGE: CHANEL

The world of Chanel fragrances is an undisputed success story, born from the very first N°5 perfume by Coco Chanel that’s often imitated, but never truly duplicated. More than just a scent that lingers all day long, Chanel fragrances have an ability to connect with the mind, empowering you to be a stronger individual with every spray. They are also scents that enable you to express your personality, dressing you like an invisible olfactory garment that seeks to complement your daily outfit. Or, in the case of Marilyn Monroe, who famously declared that she wore a few drops of N°5 to bed, and nothing else. It’s a source of comfort, a precious connection and one that becomes one with your identity over time.

Today, Chanel is going further into the world of its signature fragrances, carrying on Gabrielle Chanel’s vision together with Olivier Polge’s masterful modern-day interpretation, with an all-new series of mini-films, Chanel Parfumeur. The series serves as a means to highlight the house’s expertise in fragrances, along with the history of how it all began. The very first chapter, ‘I Am An Idea’ is narrated by Vanessa Paradis and describes the manifesto when it comes to Chanel’s fragrance creation. Enjoy.

IMAGE & VIDEO: CHANEL

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