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Unless you’ve been living under a rock, you would have noticed that change is indeed come for the storied British fashion house. From an updated Sans Serif logo font to the new #ThomasBurberry monogram, Burberry continues its revamp under Riccardo Tisci with a reimagination of their flagship store at 121 Regent Street in London.

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Taking inspiration from the building’s history as a theatre, various rooms are draped with curtains and fully carpeted, with individual themes that celebrate singular products like the car coats and heritage trenches, while another has been dedicated entirely to the iconic vintage check.

Earthy hues inspired from the label’s iconic trench can also be seen across the store, in tones of honey and stone that’s lightly accented with pink and pistachio (one of his favourite colours so far). Wood also plays a part in this new look, with hundreds of plywood plinths giving a nice contrast throughout the space.

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And that’s not all. From now till 26 October 2018, there will also be an immersive art installation by British artist Graham Hudson titled ‘Sisyphus Reclined’ happening at the heart of the newly revamped space. Expect to see a curated scaffold exhibit stretching over three floors that combines both sound and visual concepts for a limited time period.

In addition, here’s some good news for those of you residing (or visiting in the coming days) in London, as 121 Regent Street will be the only physical store in the world to carry pieces from Riccardo’s debut collection immediately after the runway show. Part of a series made up of  24 hour capsule releases, you can expect limited-edition designs for both men and women that will also be available online only via Instagram and WeChat. In other words, Tisci’s Burberry will be changing the way we shop in this new digital world. Or will it truly?

IMAGES: BURBERRY