Chanel J12: A Timepiece That’s Perfect For The Everyday


What Chanel’s then artistic director Jacques Helleu had in mind when he created the J12 was a timepiece that was ‘indestructible and timeless’,  key characteristics of this fine timepiece if it could be best described in 2 words.

Indestructible. A standout feature of Chanel’s J12 would be its use of high-tech ceramic, which registers 9 on the international Mohs’ scale of mineral hardness. The scale is commonly referenced as a measure of a mineral’s ability to scratch another, which is why diamonds are always at the top with a score of 10, and steel just 5, making high-tech ceramic a far superior material for watches, one that’s resistant to scratches and perfect for wearing on a daily basis. High-tech ceramic is also hypoallergenic, non-oxidising, with a resistance to chemical attacks, thermal shocks, and yes, even aging.


Which brings us to the next point, Timeless. The J12 is one that looks fresh and current despite turning 18 this year. It comes in two colours, Black and White, which are essentially two of Gabrielle Coco Chanel’s favourite colours. Black has a brilliance that’s a ‘symbol of strength and energy’, while white is a complementary colour that carries an air of elegance, sophistication and the perfect embodiment of purity. Two colours that appeal to both men and women with the ability to withstand the test of time.  It will never be classified as ‘seasonal or ‘trendy’, so really, what’s not to love?

With a material that’s virtually indestructible and a style that’s truly timeless, the J12 is truly built for the everyday. Here’s why. It’s lightweight thanks in part to the use of high-tech ceramic, and one that will sit comfortably on your wrist from day to night. It can be dressed up or down, with a sporty-chic appeal that makes it a truly versatile timepiece. Also, the ‘sporty’ bit isn’t just limited to its looks, but also refers to one of its functions as well, with a water-resistance of 200 m. Taking a dive? No problem at all.

Another point worth noting? The J12 is Chanel’s very first unisex timepiece, one that carries with it a masculine-feminine style that looks good on either gender. Perfect for him, perfect for her, and perfect for the everyday.


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