Gucci: Visit Their ‘Guccified’ Flagship At Paragon



No one does extravagant quite like Gucci, and with their Paragon store completing its facelift recently, Singapore now has her very own new concept flagship at 10,000 sq ft, which is also the largest on our island. Officially open to the public, the first thing you’ll see walking in from the outside will be its massive five-storey marble façade that’s just jaw-dropping. On the inside, you’ll find two levels adorned with lush carpeted floors, velvet armchairs and vintage wood furniture filled with most everything you’ll love and want from the world of Gucci.

On the first floor, you will find a vast selection of bags, SLGs and accessories, from the classic Sylvie to everything in GG Supreme Monogram that you know and love. There’s also shoes, fine watches and jewellery, along with a wall full of eclectic eyewear no woman should be without.


Then there’s level two where all the magic truly happens. Walk up the marble staircase and you will find a dedicated corner on the right just for the kids, though no one will stop you from buying the bags for yourself. After that you’ll find sections for both men and women, each within their own areas so both parties can shop in peace.


And after you’re done shopping up a storm, you’ll be pleased to know that Gucci Paragon also has its very own bespoke client space, where one can partake in Gucci’s DIY service and customise everything from the Dionysus and Sylvie bags to the Ace sneakers. Last but by no means least, you will be able to get up close and personal with Gucci Decor.

Expect to find everything from candles to incense holders and mugs, or even the lush pillows that come in a wide array of iconic animal prints and patterns in various textures, of all which can be bought on the spot. For larger pieces like chairs, screens and tables, you could pre-order them with some measure of customisation, which might take some time. But what’s a little wait when you can finally have your home looking like Alessandro Michele’s boudoir?


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