Goyard Senat Pouch


Goyard is one of the few brands that has an instantly recognisable monogram, and one that has built its fortunes selling just that, the now iconic Goyardine monogram that comes in at least 10 colour combinations. And while they have lots of bags and SLGs worth coveting, there is one that has never been covered in-depth here. Well, today’s your lucky day.

Known as everyone’s starter Goyard (and probably the most entry-level piece one usually starts their obsession with), the Senat Pouch is one of the French luxury house’s OG pieces. Ironically though, one hardly gets to see it in its full suite of colours in Goyard’s own flagship store in Paris because it is always sold out, but the good news is that Singapore has a full selection right now for your perusal.

A classic piece that you can’t go wrong with, the smaller ones are great as compact wallets for a quick day out, while the larger ones are good for everything from an iPad to a power bank. Opening easily via its top zipper, the rectangular-shaped coated-canvas opens to reveal an eye-catching yellow interior, a hallmark of the brand.


Available in 4 sizes, the Senat Pouch starts from the Mini (SGD640 for classic hues and SGD840 for special colours) that measure 15 cm by 10 cm. Perfect for cards, cash and coins, which makes it the perfect full-free wallet. Moving up one size to the PM (SGD860 for classic hues and SGD1110 for special colours), this measures 20 cm by 14 cm, which makes it a tad larger than A5.

Moving on to the larger ones, which are serious contenders if you need to carry more while you’re out and about. The MM (SGD1290 for classic hues and SGD1670 for special colours) measures 30 cm by 20 cm, and will have no problems fitting in your notepad, power bank and even a full-sized wallet. Rounding up the lot is the GM (SGD1820 for classic hues and SGD2370 for special colours) which is the size of 4 PM pouches placed together. Measuring 40 cm by 29 cm, this one will fit the smallest of MacBook laptops, A4 documents and your kitchen sink. No, just kidding.

As for the colours, it is pretty standard. Black and Black/Tan are the classic hues, while everything else like Blue, Burgundy, Green, Grey, Navy, Orange, Red, White and Yellow comes under special colours. And yes, all of which are available at Singapore’s lone Goyard boutique at Takashimaya Shopping Centre.

And if this post hasn’t gotten you all pumped up and heading to the boutique soon, this last bit of info just might. Goyard typically increases their prices in February or August every year. And with August just around the corner in a couple of days, you should know what to do…


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