‘Of surprise and surrealism’ is how photographer Michal Pudelka describes his shoot from the upcoming #ERDEMxHM collection which is set for a worldwide release come 2 November 2017. And with a total of 36 RTW pieces and 14 accessories including bags and shoes for your choosing from the women’s collection alone, ladies you’re definitely spoiled for choice with a collection that’s been described from being quintessential English to being the result of Burberry’s and Gucci’s love child, albeit one that is more suited for the refined modern lady of today that’s a little more grown up compared to the past collaborations by H&M that were definitely geared to the very young.
Priced from SGD44.95 for a hair clip all the way to SGD449 for a selection of really exquisite dresses, the collection is one that’s of much better quality than your usual fast fashion offerings, from real leather used for the bags and shoes to fine lace, silks and herringbone tweed for the RTW.
And after you’re done here, click on this link to see everything men’s, as well as stay tuned for even more updates in the coming weeks. Who’s excited for this collaboration?