Gentle Monster: First Southeast Asian Flagship Store Opens At ION Orchard

IMAGE: GENTLE MONSTER

Gentle Monster is an innovative label that’s all about creating statement-making eyewear, sold within a retail space that’s huge on eye-catching visual displays that are part-art and part-fantasy. With words like ‘cutting edge’ and ‘innovative’ often used to describe the Korean eyewear label, you’ll be pleased to know that Singapore is where GM has opened its store and it’s located within ION Orchard. Also Southeast Asia’s first outpost, the flagship boutique is nicknamed Samsara, or ‘cycle of life’ in Sanskrit.

Creating experiences that channel the ‘evolution of human thought’, specially designed zones within the flagship boutique that promise to evoke emotional responses, from erm, an elevated armchair that’s covered in flowing blonde hair to rolls of little dolls that turn ever so often, as if to follow your every move.

IMAGE: GENTLE MONSTER

And when you’re done being charmed (or creeped out completely), you can turn your attention to the eyewear that’s displayed like candy on the open shelves. From the Pencil Glasses – which is literally a pencil perched atop the frame to Tilda Swinton’s entire line that includes avant-garde renditions of the Eye Eye, New Tonic and Trick Of The Light, there’s even the limited edition Ami Adam (just 50 pieces available) that’s exclusive to Singapore and priced at SGD328 a pair (shown above).

Housed at #01-03 ION Orchard (that’s right next to the Nespresso Boutique), you can add Gentle Monster to your next weekend must-check-out-when-in-Orchard-Road list, because if it is good enough for Korean starlets and singers alike, it is good enough for you. #happyshopping

Images: Gentle Monster

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