Remember that time back in 2014 when Chanel broke all traditions when it came to watch-display codes and launched the L’Instant campaign which focused on the J12’s watch hands not being on the traditional 10:10 but rather on 08:10 and 16:30? Clearly showing Chanel’s strength in being bold and taking the first step in showcasing their very special version of time: Time According to Chanel.
Chanel has proved itself in being an industry leader in watchmaking, having won the Grand Prix d’Horlogerie de Geneve for ‘Best Ladies Watch’ for the Premiere Flying Tourbillon back in 2012. And more recently, over at the Eve’s Watch Awards (a dedicated ladies’ watch awards event) in 2016, Chanel took home the coveted ‘Watch of the Year’ for Chanel’s Boy.Friend, making them the one-to-watch (and quite literally too) when it comes down to you making a choice in selecting a classic timepiece.
As Time is something that once lost is irreplaceable, the need to keep track of it could not be more important. Thus, what better way to look chic while having a watch on your wrist that has excellent movement such as the now iconic J12?
The J12 is one watch that has captured the hearts of ladies (along with some boys, of course) with its modern and also timeless good looks. Dressed up or down, when it comes to the J12′s signature colours, you must admit how delightfully swish they look. Available in Black or White, both colours also come in options that are jazzed up with diamonds in place of the time indicators. And speaking of diamonds, the J12 extends further with the Exceptional line – a high jewellery watch collection that goes all out, from featuring tourbillon flying skeleton movements to a glorious excess of diamonds, diamonds and even more diamonds.
But before you start your new-found obsession with the J12, always remember this. A watch is about more than just keeping time. It functions as your commitment to Time, being responsible to always being on time, and cherishing time as you live in the now, enjoying every single moment of your life. Are you?
Images & Video: Chanel
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