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Tiffany & Co.: Behind The Scenes With The HardWear Collection & Lady Gaga

IMAGES: TIFFANY & CO.

Classic but with an edge, Lady Gaga reinforced this when describing Tiffany & Co.’s new HardWear collection that’s finally available in Singapore this month (click here to see all the pieces). And the campaign imagery, which evokes a certain sense of nostalgia with its strong 30s movie starlet black-and-whites featuring Lady Gaga, as she’s adorned with pieces from the collection that include the triple drop earrings, wrap bracelet and graduated link necklace in 18K gold.

Starting from a central piece in the archives that featured a ball on chain bracelet from the 70s, Lady Gaga shares her thoughts about Tiffany & Co., the new collection and why women should be buying jewellery for themselves.

VIDEO: TIFFANY & CO.

As she puts it rather beautifully in the footage whilst talking about how the real joy of jewellery is also the romance behind it, saying ‘it is a misconception that your man, or your lover has to buy you jewellery. I think a woman can buy herself jewellery, and put it on with dignity, that she earned it.’

That’s right, ladies, it’s nice to receive the iconic robin-egg blue box from your loved one once in a while. But walking into the boutique and rewarding yourself with a piece or two will certainly bring about a sense of satisfaction that will be beautifully savoured and uniquely yours for a long time to come.

Image & Video: Tiffany & Co.

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