That feeling when… is another genius collaborative project (after #GucciGram and #24HourAce) under Gucci’s creative director Alessandro Michele, who invited artists all over the world to give their spin on the house’s latest watches featuring its iconic animal motifs. How so? By creating memes that incorporate Gucci’s timepiece of the moment, the Le Marché des Merveilles collection.

If you’ve been following Gucci’s Instagram account, you would have noticed the slew of memes that have been posted in recent days. Three days and counting, and it doesn’t seem like they’re stopping until the entire series has gone up, which is a good thing since some are hilarious while others hit really close to home.


These memes leave such a strong impression that they’ve succeeded in making you remember these watches, as you talk/laugh/share with your friends on social media about how funny each meme is. Which is all well and good, but will it be enough for you to put good money down for a watch that’s ultimately just a fun fashion accessory as far as Gucci is concerned, since they aren’t technically watchmakers to begin with? In other words, will the hype be enough to boost sales? Or is this just good for a quick laugh?

Only time will tell. Sorry, I couldn’t help myself.

Image: Gucci

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