IMAGE: TIFFANY & CO.

No, this ain’t a Perfect Illusion, it’s confirmed that Lady Gaga will be representing Tiffany & Co. in its latest jewellery collection, HardWear under the Legendary Style campaign. The campaign will be aired as a 60 second film during the Super Bowl on 5 February.

IMAGE: TIFFANY & CO.

There are probably a Million Reasons why Gaga was chosen as the face of the campaign. Confidence, femininity, authenticity amongst others… but with a collection like Hardwear that’s supposedly hard and soft all at once, there could be no one better than Gaga. Embodying the strength and soul of modern New York, the collection is one that consists of a beautiful selection of earrings, necklaces, rings and pendants.

Tiffany’s HardWear collection will be available in-stores worldwide on 28 April, with pre-orders available from 5 February onwards. More good news for those who are fans of Super Bowl and Lady Gaga – not only will Lady Gaga be performing in the half-time show this year, it will also be the first time ever that Tiffany and Co. will air a campaign during the Super Bowl. And that’s something we can’t miss out on.

Images: Tiffany & Co.