IMAGE: LOUIS VUITTON

When I was just a teeny-tiny boy (which wasn’t too long ago), I remember doing the pinky promise with my best friends and school mates over the things we hold so dear to our little hearts. The intertwining of the pinkies between two individuals signifies a promise made.

To make a promise today holds so much more. A promise we make today, is a promise we hold for life.

Since 2016, Louis Vuitton has made a promise to the world’s most vulnerable children. Children living in war-torn conditions; children exposed to diseases and natural disasters. It is in this promise that Louis Vuitton has committed, through UNICEF, to help bring life-saving humanitarian support to these children in need.

Why #MakeAPromise?

Louis Vuitton renews its promise to bring hope for a better life by launching its first #MakeAPromise day on 12 January 2017 to raise funds for children in need.

A specially designed silver Lockit necklace/bracelet has been created for this year’s #MakeAPromise. In full sterling silver, the necklace is about 20 cm long, and the bracelet length stands at 17.5 cm, but adjustable to between 15 cm and 16 cm. And for each sale of the necklace/bracelet, USD200 is donated to UNICEF, which will go toward protecting children from diseases and providing disaster relief.

So come and make a pinky promise with me today.

Image: Louis Vuitton