Spring-Summer 2017 Gucci Ad Campaign


Every season Gucci transports us to a different city for their ad campaigns and this one, for Spring-Summer 2017, is no different. A homecoming of sorts, this new campaign, shot by Glen Luchford, is set in the historical city of Rome, the sprawling cosmopolitan centre of Italy that boasts almost 3000 years of world-renowned art, architecture and culture.

It’s also the playground of Creative Director Alessandro Michele’s latest collection for the Italian luxury house which has been doing no wrong since its recent rejuvenation, with its audacity in blurring gender roles (and subsequently, how they dress) paying off. It’s almost as if both boy and girl can now share the same Gucci wardrobe; everything he wears will look good on her too, and vice versa.

And with Michele bringing back even more from the 80s to this collection, along with the introduction of Disney’s Donald Duck, it’s a collection that’s big on everything from the stacked loafer-platform shoes that come detailed with chinoiserie patterns to giant logos on everything from tees to sweatshirts that no self-respecting logomania fan should be without.

The bags, too, are brighter than ever, with new interpretations of house favourites Dionysus and Sylvie that come complete with even bolder embroidery. One Sylvie even comes with a corded sling strap, while a duffle with Gucci’s GG Supreme print, a huge logo and a pair of contrasting yellow handles has my name all over it. Yes, guys, that bag is mine.

Images: Gucci

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