With just 3 more days before Burberry holds her first straight-to-consumer show, the ‘September Collection’ in London, here are a few quick things you need to know about everyone’s favourite British luxury house.
Turning the traditional fashion calendar upside down, you’ll be able to purchase all 83 looks for both men and women comprising some 250 pieces from the collection right after the show, be it in their physical stores or online via www.burberry.com which ships to 100 countries around the globe. Which is exciting, because if there’s something I see on the runway that I really, really want, I can buy it immediately. Also known as the #seenowbuynow movement, Burberry wouldn’t be the first to do this, but the scale of it all (from the number of pieces for sale, to buying them anywhere in the world you are) is truly massive.
But that’s not all. For a full week after the show, members of the public are welcome to visit Maker’s House in London, where Burberry’s runway presentation will be held for the first time. A space dedicated to the celebration of British craft and know-how, you’ll be able to see all the runway looks for both men and women, demonstrations in traditional crafts like sculpting, sand casting, silk-screen printing and traditional lacquer painting, just to name a few. There’s a pop-up cafe too, Burberry’s Thomas’s, serving food and drink inspired by the cafe that’s located at their Regent Street global flagship.
Besides being streamed live on www.burberry.com (19 September 7.30 pm, which makes it 2.40 am in Singapore on 20 September), you can also watch it ‘live’ right here. One more thing before I sign off. As far as the new bags are concerned, there will be two, a new Bridle as well as a reworked Patchwork, both of which will be presented on the runway come Monday. You can follow this link and have a sneak peek, but the easiest way to tell them apart? Think Bridle for work/day and Patchwork for play/night.
Images & Video: Burberry