Take 15 strong female individuals, put them together in a campaign that celebrates determination and uniqueness with a nod to Italian style and you’ve got the Tod’s #WaveAttitude campaign. More importantly, it celebrates the Tod’s Wave Bag, Creative Director Alessandra Facchinetti’s F/W15 contribution to the Italian luxury house that’s quite literally making waves with her RTW, bags and accessories for a label that once more focused on just driving shoes for the men in the early days.
Available in a myriad of finishes and sizes, you can also pick the Wave Bag that most suits your personality, from the Wave Bag Micro that measures a wee 22 cm by 18 cm all the way to the the ones in Medium that come in at 42 cm by 30 cm, a good size that you can carry over your shoulder for work. All in all, they come in 4 sizes (Micro, Mini, Small and Medium), which also means depending on the size, they are good for both work or play.
Once you’ve decided on a size, the hard part really begins. From the basic ones in suede and leather to exotic ones that come in a huge array of colours (so many I actually gave up counting all the variations), you can check them out for yourself at a Tod’s near you, and in Singapore that means either boutique at Ngee Ann City or Paragon. Or head online and have a look, and let the Wave Bag just wash all over you.