THIS JUST IN. Chanel has announced that they will ‘harmonise’ prices with regards to their iconic bags, fine jewellery and luxury timepieces. In other words, you’ll no longer pay much more in Singapore as compared to in Paris. More specifically, as far as iconic bags go, they will include the 2.55, the Classic Flap (also known as the 11.12) and of course, the Boy Chanel.
In other words, with this new move, prices will consistently be about the same no matter where in the world you are (I hear it’s no more than a +/- 10% variable), a good move in my opinion to fight resellers, boost the local retail economy and of course, make die-hard fans happier than they’ve ever been before knowing that they will now be spending the same to get something that’s become even more desirable with this announcement.
Do note that Chanel having their prices ‘harmonised’ globally means it will be pretty much the same anywhere in the world you buy pieces from the 3 categories listed above (everything else should be ‘harmonised’ by end 2015). It doesn’t, however, mean that prices will eventually be much lower than they are now.
According to some reports online, a typical Boy retails currently for EUR3100 in Europe, but will rise to EUR3720 this year. In China, the price of the same bag will drop from RMB32,700 yuan to RMB26,000. Notice the difference? Still, it’s good news, no?
Also, although this move is supposedly to be effective come early April, I know some peeps in Singapore who have shopped at Chanel today and have told me that the new prices are already effective. This again, needs to be verified but it’s an easy fix, just head down to Chanel boutiques tomorrow and find out for yourself in person.
Image: Chanel
It is still very ex in US. The ‘So Black’ chevron 11.12 is still about USD5300 after tax.
I think the difference is still more than 10%, because the adjustments in Singapore wasn’t much and if your new Paris prices are correct, a medium Boy difference is around 15%, give or take.
Here’s another post done after this, have a read here too. Thanks!
https://bagaholicboy.com/2015/03/chanel-the-business-of-harmonisation/
I was in Chanel Antwerp yesterday and the salesperson told me that the price increase on the 2.55 will be 30% and effective per 1 April. That’s more then what I have read from different bag blogs/articles.
Thanks for the update.
What about Chanel watches like the J12? Do the bag prices listed above include GST? Thank you.
Does anyone know the price of the Boy Chanel in Medium now? Is there any change?
This sound like a bad news to me. I just bought the Jumbo Classic Flap back in November 2014! I read your blog that the price would go up in December 2014 and eventually in 2015. I thought I should stop procrastinate and I truly regretted now! I could have waited!
So correct me if I am wrong, it could mean that Paris will match the price to those in overseas countries, say Singapore for instance, and the Classic Flap in Jumbo may end up costing SGD8000 plus?