There isn’t much one can say intellectually about this offering from Moschino that’s probably an icon in her own right. From Jeremy Scott’s first collection for the Italian madhouse (I mean, fashion house) Moschino, comes the aptly-named, call a spade a spade, Happy Meal Leather Shoulder Bag.
While it wouldn’t be hard to guess what this was inspired by, it’s a rather good interpretation of the humble red box that’s made entirely out of calfskin leather. Sporting those familiar golden arches but in acrylic, both sides are also embroidered with a face and that now infamous tagline as well.
Measuring 21 cm in height, the 14 cm by 13.5 cm boxy bag comes fitted with magnets near the arcs; you simply pop the top open much like you would a regular Happy Meal box to retrieve its contents. Priced at around SGD1000 and now available for pre-order via LUISAVIAROMA, this ranks up there as one of the most outrageously silly bags this side of F/W14. Right up there with those cereal box clutches from Anya Hindmarch. Now excuse me while I go raid the fridge, feeling peckish all of a sudden.