Here’s your first look at the new Fall-Winter 2014 Womens Coach ad campaign that’s lensed by Steven Miesel, featuring Creative Director Stuart Vevers’ first collection for the American powerhouse. To be officially launched worldwide in print magazines and digital portals come September, it incorporates the cinematic works of photographer Joel Sternfeld for a campaign (and a collection) that’s big on Americana.

And because I’m all about the bags here on Bagaholicboy, you’ll see 2 styles featured prominently amongst the bevy of up-and-coming models, the Rhyder in 2 sizes (the smaller 24 and the larger 33) as well as something called the Studded Taxi Tote, basically your carryall tote with a handle drop long enough to go over the shoulders, still all the rage these days.

The tote is functional, the small Rhyder is cute, but I’ve said this before and I’ll say it again, I really want the stars and rocket Apollo USA sweater.

Images: Coach

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