Saint Laurent Monogram Collection

saint_laurent_monogram-collection1 There are good monograms, and then there are the ones you will not touch with a ten-foot pole. And then there are those out there who will never carry anything with a monogram on it regardless of it being yay or nay, because it simply goes against everything listed in your hipster-nuanced style bible.

Personally I adore monograms, but only selectively, which pretty much rules out most everything at Takashimaya Department Store’s bag floor but that’s a rant for another day. Which brings us to Saint Laurent’s new Monogram collection, a line that’s going to be a part of the Permanents range within the French house.

Made up of the interlocking YSL logo designed by the artist Cassandre in 1961 (which is pretty much the same logo you’ll see on the Small Cassandre, for example), Hedi Slimane opted to go for the vintage look for this collection, the coated-canvas monogram printed in black, dark brown and light brown with hardware accents in gold.

saint_laurent_monogram-collection3 Left to right: Vanity case, SGD2530, key fob, SGD200, zipped toiletry case, SGD590, iPad case, SGD370

A 35-piece collection for both men and women that comprises everything from a travel trolley to briefcases and messengers, you’ll also find SLGs like tech cases, zip clutches, wallets and toiletry pouches, the idea being you can basically buy everything at a go and be the YSL man (or woman) on the go whilst not going bankrupt at the same time.

saint_laurent_monogram-collection2 Left to right: Duffel, SGD1670, zip-around wallet, SGD590, document case, SGD500

Priced from between SGD200 (that’s for the basic card case) to SGD5140 for the cabin-sized travel trolley, all the other bags are generally priced between the SGD1500 to SGD3000 range, which isn’t so bad when compared to other French marques selling coated-canvas monogram bags for a whole lot more. And no, I’m not naming names here.

To be released in Singapore (and the region) in about a week or so, you still have time to decide if the Monogram collection is for you. I like some of it (maybe it is just me but I prefer it in the smaller pieces like the SLGs), though I’ve also got my eye on a couple of bags. What say you?

Images: Saint Laurent

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  • Shan says:

    This is probably to target the market where they love monograms to death and would love to have every single thing they own decked in it (hence the large range of items). Wise marketing strategy, but I would agree with the previous comments. Looks kinda like Goyard, but not as appealing. Not a fan!

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