Burberry: London To Shanghai

burberry_london-to-shanghai4 A sensory overload best describes the extravaganza I experienced for myself in Shanghai last night, the one-night-only event that must surely be one of the largest in terms of scale in recent memory and made even better by the number of jaw-dropping moments that were peppered throughout the night.

Take, for starters, the venue, an old shipyard building that was renovated to reveal a facade that looks like a theatre from days of yore, our first clue to what was in store for all 1500 of us, including top models, Chinese celebrities and press from around the world.

burberry_london-to-shanghai2 From a ‘documentary’ narrated in Mandarin detailing the history of Burberry to troops of dancers performing quick-footed routines in suits, trench coats and umbrellas with the Burberry’s trademark check, it was part-fashion show, part-musical and oodles of fun, with live performances from the likes of George Erza and Ed Harcourt.

Then came my favourite bit of the whole night, the amazing Paloma Faith performing ‘Only Love Can Hurt Like This, as Cara Delevingne took the lead with models parading the upcoming F/W14 collection complete with personalised ponchos, oversized hand-painted Orchard bags and the floral motifs from the collection projected onto a backdrop of London townhouses.

burberry_london-to-shanghai3 And I sang along. Loudly. Oblivious to the stares I was getting around me because I knew there wouldn’t be another chance like this in the near future hearing her sing live. Her flailing arms, her lustrous vocals. I was the total fanboy throughout the duration of the song.

burberry_london-to-shanghai1 Other segments for the night’s performances included one devoted to Burberry’s Beauty line, digital fireworks that looked (and sounded real) and a finale that included Cara floating over the guests as gold confetti fluttered down from the rafters.

A beautiful culmination that seamlessly threaded the old and the new, of heritage and culture, of new media and cutting-edge technology that undoubtedly made it a magical night. And just as Burberry had promised, they brought London to Shanghai, her usual foggy self acting as the perfect backdrop for the night. London to Shanghai? More like London in Shanghai.

Images: Burberry

YOU SHOULD SEE: Burberry Brings London To Shanghai

View DIRECTORY to find BURBERRY in Singapore

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