Because Singaporeans love asking ‘how much’ above anything else as soon as they see something they like, the news that Cartier has launched a new website just for us in Singapore will be well-received. Why? Because besides being able to manage your account in the customer database, you’ll also be able to create wish lists, find out what’s new in the world of Cartier, but most importantly, and I must stress this, find out how much Cartier’s pieces, from jewellery to watches and more, actually cost in SGD.
No more feeling too intimidated to walk into an actual boutique to find out the price, no need to pick up the phone to call in for a price, simply head over to cartier.sg and have everything you need from specifications to model numbers and yes, prices, at a few clicks of the mouse.
In other words, something which Cartier should have done long ago (better late than never, I say), but something more brands should be doing as well, especially if it will make the whole shopping experience, whether online, or off, a whole lot smoother.
Now excuse me while I head online to check out Cartier’s new Singapore site; I need to check if they raised the price on the Juste un Clou bracelet in yellow gold yet.