At first glance the new Fendi All In Tote doesn’t look like your typical Fendi offering. It doesn’t have monogrammed logos anywhere, it isn’t exuberantly embellished, in fact, it doesn’t even scream old-world Roman luxe that many of you would recall as soon as the Italian brand comes to mind.
And that’s exactly why I’m guessing the All In Tote was created in the first place, a bag that while being clean and streamlined, even modern, still exemplifies the traditional crafts held true at Fendi, including the little details like the exposed stitches on the bag that run across and down the sides of the tote, perhaps a subtle nod to Fendi’s famed Selleria and its revered craft.
Priced from SGD1975, while the one shown above is from the Cruise 2014 collection that should be in stores only from November 2013, you can still head down to Fendi and check out the F/W13 pieces that come in a more subdued array of colours from Blush to Clay to dark Navy Blue in soft supple leather. And if I’m right, you should be able to sit the tote comfortably on your shoulder, which in my books is another bonus.