It’s my great pleasure to announce the return of David Beckham for H&M, his fourth to be exact, for the new Bodywear collection that’s due out in Singapore (and the rest of the world) tomorrow. And to complement the new collection is the ad campaign that’s shot in an old-style sports changing room (plainly speaking, it’s a gym toilet) that plays off the collection that’s supposedly filled with old-school heritage pieces. In other words, nothing too racy or revealing, just sensible and comfortable pieces for the sartorial man.
Featuring sportswear pieces that exude heritage, you’ll find many primarily in grey, from raglan-sleeve jerseys and henley tees to vests and trunks that come 3 in a set.
You’ll also find pieces made specially for lounging around the home, including ribbed pyjama pants, as well as full-length or short pants in drawstring jersey. Priced from between SGD24.90 and SGD59.90, you’ll find the collection exclusively at H&M Orchard Building from 22 August 2013.
And before I go, here’s the behind-the-scenes video starring Mr Beckham himself. Enjoy.
Images & Video: H&M