Burberry: Social Media The Burberry Way

bbm447 Because it’s not every day that something like this happens to me, I thought it was something worth sharing, a mini case study if you will on why some brands still suck online whilst others excel almost naturally. Back in June 2013 I pre-ordered the Big Duffle online, and with it came the option of having it engraved with your name. Deciding to just engrave Bagaholicboy, I put my order in and looked forward to getting it after around 8 weeks or so.

On 1 August a tweet was sent out from Burberry’s Twitter account, and it simply said ‘@Bagaholicboy, The Big Duffle from @Burberry is being crafted and personalised with your name‘, accompanied with the image you now see above.

Imagine my excitement at receiving a tweet from one of my favourite brands, making social media a far more engaging and personal experience than it really is. The thing is, they didn’t have to, but they chose to, which I thought was a really nice touch as far as making me feeling all warm and fuzzy was concerned.

Yes, they probably sent out thousands of tweets to everyone who pre-ordered an item from S/S14 ‎Burberry Prorsum and submitted their Twitter handle, but for that moment when their tweet for me came in, I felt like the only one that mattered. And maybe, just maybe, that Christopher Bailey sent out the tweet himself.

A boy can dream, right?

Update: 28 August 2013

The bag finally arrived today, and as if on cue, Burberry tweets out another message to me, telling me to enjoy my bag (did they get live delivery updates from UPS?) as well as a personalised Youtube video to check out the bag’s journey, from sketches to the runway.

Am I the only one who got a video? Probably not. But do I feel like the bag was worth every penny I paid and am still totally amazed by this experience? Most definitely.

Image & Video: Burberry

YOU SHOULD SEE: Burberry Haymarket Check Small Tote
YOU SHOULD SEE: Burberry Prorsum Little Crush
YOU SHOULD SEE: Fall-Winter 2013 Burberry Ad Campaign

View DIRECTORY to find BURBERRY in Singapore

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