Fall-Winter 2013 Womens Prada Ad Campaign

prada_fw13-womens-ad1 It would be easier to tell you what the Fall-Winter 2013 Womens Prada ad campaign is not about. It’s not about pretty prancing models with beautifully done hair and flawless makeup. It is, however, dark and sensual, a bevy of supermodels including Amanda Murphy, Catherine McNeil, Kristine Froseth, Christy Turlington, Caroline De Maigret, Cameron Russell, Fei Fei Sun, Rachel Williams, Malaika Firth, Freja Beha and Sophia Ahrens, with oil-slicked hair and stark complexions.

prada_fw13-womens-ad3 Shot by Steven Miesel, the devil is in the details, what with scuffed leather chairs and industrial stools set atop naked floorboards and grey walls, the perfect backdrop to all the immaculate detailing in the RTW pieces from Prada’s F/W13 collection, a rich palette of autumn hues, and all manner of leathers from distressed to glistening, as well as thick sumptuous furs.

prada_fw13-womens-ad2 And of course, there are the bags from the F/W13 line-up that are easy on the form, simple pieces with classic lines that are big on leather finishing and types of leathers used, from the distressed calf to the exotic ostrich.

But more on the bags later; for now, enjoy the accompanying Youtube video created specially for the ad campaign. And, action!

Images & Video: Prada

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